Home / End User

End User

What Salesforce’s acquisition of Quip means for enterprise software startups

A new player has entered the enterprise productivity race. For decades, Microsoft reigned as the market leader in enterprise productivity — until Google pushed into the space with Google Apps. Now, with the acquisition of Quip, Salesforce is joining Microsoft and Google in the race. Read More

Read More »

How Well Do You Know Your End-Users?

I can remember the first time I interacted with my “end-users.”   I was working on a shampoo brand as a marketing intern for a large cosmetics company in Manhattan. I brought one of our poorer-selling bottles with me to the bank (yes, we actually had to go to the bank at lunch time and talk to people, can you imagine?) and asked people in… Read More

Read More »