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Growing up in the intelligence era

IT is shifting from the SaaS workflow applications that characterized the cloud computing era to those that help customers make decisions: the intelligence era. The source of competitive advantage is shifting from code to unique data + self-learning code. This brings a change in the expectations of investors. Here we review the requirements of enterprise software investors in the intelligence era. Read More

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How Well Do You Know Your End-Users?

I can remember the first time I interacted with my “end-users.”   I was working on a shampoo brand as a marketing intern for a large cosmetics company in Manhattan. I brought one of our poorer-selling bottles with me to the bank (yes, we actually had to go to the bank at lunch time and talk to people, can you imagine?) and asked people in… Read More

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